Resources Library by ANA

Taking advantage of Google technology to measure media

The aim of the presentation is to illustrate how the research industry can take advance from the Google technology to measure the media.

Catalogue: Seminar 2016: Media Return on Investment

Author: Lanier Pietras

Company: Google

June 15, 2016

User experience- Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We will show what has changed already with our clients and why and how the research industry...

Catalogue: Congress 2016: #WOW

Authors: Sebastian Schmidt, Till Winkler

Company: SKOPOS

June 15, 2016

ESOMAR breaking news

Some breaking news about the last initiatives in the research industry from Finn Raben, ESOMAR Director General.

Catalogue: Congress 2016: #WOW

Author: Finn Raben

June 15, 2016

#ImaproudMarketResearcher #ESOMAR

Keynote Speaker at Congress 2015.

Catalogue: Congress 2015: Revelations

Author: Cyriel Kortleven

September 27, 2015

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations

Authors: Steven Berkhout, Tom Wilms

Company: KANTAR TNS Malaysia

June 15, 2015

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations

Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras

June 15, 2015

Moving boldly into the future

A look at how qualitative market research is advancing via technology

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Dan Foreman, Kyle Henderson

June 15, 2015

Wow! You do research where?

This is a session organised to encourage a collection of people from every corner of the planet to stand up and each tell a short story about their experiences of conducting research in these far off places. The focus: the human aspects of their...

Catalogue: Congress 2015: Revelations

Authors: Jon Puleston, Alexander V. Shashkin, Amir Farmanesh, Ebrahim Mohseni, Fatima El-Khatib, Marita Schimpl, Natalie Forcier, Robin Pharoah

June 15, 2015

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations

Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh

Company: InSites Consulting

June 15, 2015